agava design

about me

I'm a journalist and communication expert specialised in editorial and brand storytelling for the design and architecture industry. Zürich based, I currently contribute to magazines such as Wohnrevue and Domusweb being also a culture correspondent for RSI Rete Due.

Not only I do love to write, but I love #storytelling. I love meeting creative people. I love asking questions. I love digging. And sharing inspiring stories with a larger audience. That's why I'm a journalist.

My first steps as a journalist date back to 2011 when I started collaborating, in my free time, with a travel e-zine. Back then I was working as an advisor for the Italian Ministry of Foreign Affairs. A collaboration with the well known Italian publishing house Rizzoli, brought me into the world of book writing. At the end of 2013, my guidebook «Roma Low Cost» was in bookshops throughout Italy and my career was about to change. That experience officially opened the door to a new professional path in journalism. Since then I never stopped writing, mostly focusing on interior design and architecture.

The best way to know me as a journalist, is by flicking through the pages of my portfolio. You’ll find different kind of articles and reportages as well as photography works and branding ones.

side projects

Zurich Wonderland is the first Italian blog about Zurich and its surroundings. A city guide full of gems off the beaten path. Starting from October 2018 also speaking German.

contact me

if you have any projects or collaboration in mind that i can help you with, contact me!