I’m a freelance journalist (with Swiss press pass), blogger, and interior decorator.
I’m Italian based in Zürich (Switzerland) and I’ve been working in the interiors and design industry for 10 years. I speak Italian, English, and German. More about me here.
There are many ways we can work together. Here are a just a few.
– Content creation (text, photos, videos)
– Styling and photo/video shooting (my home is my set)
– Reviews (furniture, home decor objects, accessories, shops, design hotels)
For my blog and social media channels, I always create original content (I do not accept press releases and ready-made content). I love to collaborate with like-minded brands and companies that are both environmentally and socially responsible.
Integrity and transparency towards my community are paramount: I only collaborate with brands that share my vision and the style of my blog and, especially in the case of reviews and sponsored posts, I only talk about products and services I tried first-hand.
I believe in good design that improves our lives. Each collaboration is one of a kind: tell me your needs and goals and I’m sure we’ll find the perfect way to collaborate.
Brands that already trusted me:
- Or.nami Wallpapers: creation of three digital interior settings using a selection of their wallpapers (click here)
- Carta da zucchero: styling and photo shooting of the new ceramic collection (click here)
- Laurastar: video Instagram stories on how to use the new IGGI hygienic steamer (click here)
- Hetkinen: brand ambassador, photo + video content (click here and here. More content available on my Instagram account)
If you have any projects in mind or want to receive my media kit, drop me a line at email@example.com
Are you a printed magazine looking for new stories about design and interiors? Are you an online publication looking for editors coordinating and reviewing your editorial content? Are you a publishing house looking for new voices? Here is something about me.
I know how to interview people, cutting through the fluff, and bringing to the surface the core of what makes an interior project or a design piece really special. I write stories in the style of the magazine at hand that leave the reader with a feeling of being part of the story itself. No matter the content and the final outlet (printed or online media), everything will come with a standard package: accurate information checking, coordination with photographers and other collaborators, and timely execution.
Below a selection of my articles, design news, interviews, and radio broadcasts, and books.
DOMUS (web edition, Italian and English texts): Elisa Ossino and Federico Babina collections for Salvatori // Billiani looks forward: the new collections by Cristina Celestino // Chamfer, a furniture collection made out of wood chip waste
RSI RETE DUE (La Corrispondenza, Italian only): Design, quanto influenza i nostri stati d’animo e le nostre sensazioni // Architetture eccentriche a Zurigo // Zurigo: inaugurate tre mostre al museo Haus Konstruktiv
MAKE SPACE JOURNAL (web edition, English only): Zürich City Guide for design lovers
PoP MAGAZINE (printed, English only, PDFs available upon request): Interview with Olaf Breuning// Into the wool // Nature before design
ESPAZIUM (web edition, Italian only): Designers’ Saturday 2016: va in scena il dietro le quinte // L’eleganza dell’efficienza: Waternest 100 di Giancarlo Zema
BOOK (printed, Italian only): Roma Low Cost – Guida anticrisi alla capitale (BUR Rizzoli, now Mondadori Group)
Whether you are decorating a space from scratch or looking to refresh an existing room, I help you turn your home into a place you’ll absolutely love and feel just right in. No matter if rental or owned, small or big, city or countryside.
«Design can be a powerful force. I have never understood why interior design is often so underestimated, misunderstood and trivialised. It is too often dismissed as something superficial, without intrinsic value. An ‘add-on’. It’s a mistake that is considered a luxury to be applied if there is money left at the end, rather than an integral part of making and shaping new realities from the outset» — Ilse Crawford
I’ll help you look at your space with fresh eyes and decorate (or re-decorate) it according to your needs and taste. In my one-to-one consultations, we start by doing a thorough analysis of how you live the space and what are your needs. Then I put together my ideas and solutions for you with moodboards and product proposals within your budget.
Now you are ready to turn your living space into a place that tells the story about who you are.
Think of me as your go-to friend for furniture and accessories with the taste and expertise that saves you time and avoid unnecessary purchases.
As we are all unique individuals, there are no two projects alike. My consultations are tailored for you and vary according to your needs (i.e. you might want me to also take care of the ordering and sourcing of items or just want to make changes by yourself based on the solutions presented). Base price starts at 250 CHF.
*This is an e-service so I can help you no matter the location (in-person consultations in Zürich are currently suspended).